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    聯想 PC 困境:惠普已五個季度領先

    dGjBzJZXb

    聯想 PC 困境:惠普已五個季度領先

    進入 6 月暑期促銷后,聯想的工程師們異常忙碌。一位聯想工程師告訴新京報記者,每天都要加班到晚上 9 點多。原因是,他們除了解決用戶使用產品遇到的問題,還要為已預約的游戲筆記本用戶提供 " 吃雞 " 陪玩服務。" 吃雞 " 是近年來一款熱門的競技類槍戰游戲。這種游戲對玩家手中 PC 的性能要求極高,游戲筆記本被視為少有的可以拉動 PC 產品銷量的產品線。

    在日前京東 6 · 18 購物節開幕戰中,雖然聯想奪得筆記本銷量頭名,但游戲本銷量之冠被老對手惠普拿走。在游戲筆記本新用戶爭奪上,聯想似乎落后于老對手。

    數據顯示,2018 年第一季度,惠普在該季度出貨量同比增長 4.3%,約 56.8 萬臺,聯想僅增長了 5000 臺。第三方機構 IDC 報告顯示,聯想競爭對手惠普公司已經連續五個季度全球出貨量領先,對第二名聯想領先的幅度已經連續三個季度擴大。

    在 4 月份的聯想全球誓師大會上,聯想集團董事長兼 CEO 楊元慶宣布,未來一年聯想 PC 業務要重返第一。作為聯想集團最重要的現金牛業務,聯想 PC 急需一場勝利來證明自己。

    市場份額:聯想距惠普越來越遠

    聯想曾連續 12 個季度成為全球 PC 老大。這 12 個季度也是聯想的光榮時刻,媒體曾連篇累牘加以報道。不過惠普一直緊咬聯想,兩者之間的差異始終保持在 1 個百分點上下。IDC 報告顯示,兩家公司市場份額差距最少時僅為 0.1 個百分點,也就是全球不足 7 萬臺。

    2017 年第一季度,憑借產品線的完備和所有區域市場筆記本產品的強勁增長,惠普完成了反超,領先聯想 1.3 個百分點。對于這樣的差距,多位受訪業內人士表示,只要其中一家降低價格促銷就可以完成超越。當時聯想對外并未表現出慌張,其官方仍對外強調," 聯想的 PC 業務很健康 ",而董事長兼 CEO 楊元慶也表態," 不在意一時、一事的得失 "。


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