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    中國共享單車巨頭摩拜將登陸巴西

    WbPDNMyT

    無車樁共享單車初創公司計劃在南美市場復刻它在國內取得的成功。

    中國初創公司巨頭摩拜將于下個月在巴西圣保羅市推出無車樁單車循環租賃業務試點,希望能復制其在本土市場取得的成功。

    該公司已于 4 月份獲得圣保羅市市長辦公室的許可。該公司計劃首先在該國投放 2000 輛自行車,并在接下來的幾個月內將這一數字提高到 10 萬,并推廣到里約熱內盧、薩爾瓦多和貝洛奧里藏特等城市。

    在北京推出共享單車后一年內,該公司擁有了超過 50 萬輛自行車和日均 300 萬次的騎行。據該公司負責國際市場擴展的副總裁 Chris Martin 介紹,摩拜“致力于”在巴西取得同等規模的成功。

    摩拜還計劃在該地區的其他國家開展業務。確認其商業模式在巴西可行后,該公司還計劃在當地組裝自行車——而且根據該公司的說法,這可能還包括為巴西和南美市場研發定制版的自行車版本。

    巴西作為南美最大的經濟體對于摩拜而言是一個“重大機遇”,因為該國的各大城市發展迅速,這帶來了巨大的城市交通問題。

    Martin 告訴 ZDNet,“通過向巴西各大城市及其公民提供智能交通解決方案,我們希望能夠迅速達到并超過我們在用戶數和每輛單車騎行數上所設立的全球標準。”

    摩拜的技術是以客戶為導向的,那這讓該公司與其他自行車共享單車有什么區別呢?Martin 認為 Mobike 擁有內置 GPS 和物聯網(IoT)技術的專有智能鎖創造了一種“復雜和且具有高度適應性的解決方案” 來保證其單車的流動性。客戶掃描身邊摩拜單車的二維碼就可立即使用。到達目的地后,他們只需要找個安全的地方把車鎖上即可。

    該公司聲稱其擁有全球最大的物聯網網絡,這讓它能夠快速有效地部署其資產以滿足消費者的需求,Martin 表示,這一點是競爭對手(仍然)無法做到的。


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